Portfolio

Each case study highlights my approach to uncovering friction points, validating user expectations, and translating research into clear, actionable guidance. You’ll see not just the work I performed, but the thinking, analysis, and decision-making that drove the outcomes.

Arizona State University

A structured heuristic evaluation of Arizona State University's campus maps, parking, and visitor pages, identifying navigation clarity failures and delivering recommendations that were implemented at a 95% rate.

Welcome

Content & Navigation Audit

Moderated Desktop & Mobile User Testing to Unblock Design Decisions

Virginia Lottery

When a planned player survey stalled, I proposed and led a pivot to moderated user testing across desktop and mobile. Observing real player behavior revealed platform-specific usability issues and corrected assumptions, directly informing content structure, jackpot visibility, and promotional strategy.

Mobile Session Replay Analysis for eCommerce Conversion Risk

Torrid

A targeted mobile session replay analysis for Torrid, combining behavioral observation with Voice-of-Customer data to diagnose why high-intent shoppers were abandoning their carts and losing confidence in the experience.

Search Functionality Audit

CIA Careers

A heuristic evaluation of the CIA Careers application portal, identifying why the search experience was causing qualified applicants to question whether relevant roles existed, and what it would take to make job discovery reliable and trustworthy.

A structured heuristic evaluation of the IRS Direct Pay tool, identifying where inconsistent navigation cues, unclear instructions, and disjointed interface elements created hesitation in a workflow where confidence is everything.