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Work
Experience

2025 – Present

Customer Experience Consultant | BrianJKinsley.com (Consulting)

Provide usability audits, heuristic evaluations, and moderated user testing for small businesses, agencies, and SaaS teams. Scope engagements, define research questions, and translate findings into clear recommendations that improve navigation, conversion, and content clarity. Recent work includes website assessments, content restructuring, and service visibility for professional services, gyms, and education platforms. Deliver concise reports and coaching to help clients improve user experience with minimal redesign effort.

2021 - 2025

UX Researcher, Usability Consultant | Verint

Led mixed-methods research and usability evaluations for web and mobile products across federal, retail, healthcare, and enterprise clients. Scoped research plans, recruited participants, and executed studies including moderated testing, session replay analysis, surveys, and heuristic reviews. Synthesized findings into concise readouts with clear implications for product and design decisions. Influenced navigation, labeling, decision flows, and content clarity on high-visibility platforms. Collaborated cross-functionally and presented findings to stakeholders at all levels.

2020 - 2021

Webinar Administrator | BDB Marketing Design

Supported large-scale educational webinars by producing promotional assets, maintaining websites, and ensuring high-quality live broadcast experiences. Launched and moderated sessions, resolved access and technical issues in real time, and handled post-event delivery. Improved internal processes, updated documentation, and trained my replacement. Strengthened ability to manage complex digital workflows and ensure clarity for users.

2019 - 2019

UX Intern | TechStak 

Designed chatbot flows and automation logic to improve communication. Developed structured workflows, identified decision points, and optimized user paths. Built a strong foundation in systems thinking and interface design.

2019 - 2019

UX Intern | ShopWindow

Led research on QR code usage in retail marketing. Conducted interviews, gathered insights, and produced a webinar that translated findings into actionable recommendations. Strengthened research planning and storytelling.

Education

University of Michigan – Flint | Bachelor of Business Administration, Marketing & Consumer Behavior

  • Applied research, user motivations, decision-making, and persuasion principles across projects.

  • Focus areas: market research, behavioral analysis, messaging clarity, and funnel optimization.

Washtenaw Community College | Web Design & Development Program

  • Training in user-centered design, interface design, and accessibility.

  • Built responsive prototypes and tested IA, navigation, and mobile layouts.

  • Foundation in HTML, CSS, and web standards.

Skills
& Expertise

Research & Evaluation

  • Moderated & unmoderated usability testing

  • Journey mapping & root-cause analysis

  • Heuristic & IA reviews

  • Prototype evaluation

  • Session replay & funnel analysis

  • Survey design & light quant

 

Strategy & Implementation Support

  • Synthesis into actionable recommendations

  • Best-practice guidelines and UX patterns

  • Feature prioritization & roadmap support

  • Content structure & task flows

  • Stakeholder alignment & decision framing

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Tools & Platforms

  • Figma (review & collaboration)

  • UserTesting, UserZoom, UserInterviews

  • Qualtrics, SurveyMonkey

  • MS Office: PPT, Excel, Word, Outlook, Teams

  • Asana, Jira, Confluence

  • Wix, WordPress

 

Communication & Collaboration

  • Clear story-driven readouts

  • Cross-functional presentations

  • Scope planning & expectation alignment

  • Training, documentation & knowledge sharing

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