Services
Fix the Friction That’s Costing You Customers
I help small business websites work the way real customers actually use them.
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I’ve spent years helping businesses, from local shops to global brands, understand how customers actually use their websites. Small business owners don’t need buzzwords or 50-page reports. They need clear fixes that make their site easier to navigate, easier to trust, and more likely to convert.
That’s exactly what I deliver: simple, actionable improvements that help people stay, click, and buy.
Book Your Audit
Ready to see what’s really holding your site back? Every project starts with a clear plan and fixed pricing, no hidden costs or mystery quotes. Just choose the service level that fits your goals and I’ll confirm your start date and timeline.
Why Pick Me
Why Work With Me
You’re not getting cookie-cutter advice. You’re getting a usability analyst who’s improved customer experiences for retail and consumer brands like Ace Hardware, Subaru, CVS, Torrid, Discount Contacts, and Micron Technologies, the same kinds of businesses your customers already trust.
I’ve also supported UX projects for national organizations and agencies including NIH, the IRS, the Department of Justice, the Office of AIDS Research, the U.S. Courts, and the Smithsonian.
Before all of that, I ran small businesses for a decade. I understand the pressure of needing practical fixes, not long reports. Everything I deliver is grounded in what helps real customers move through your site with clarity and confidence.
How My Process Works
My process is simple: understand the problems, explain what’s causing them and give you clear steps to fix them. No fluff, no technical jargon, just practical improvements that make your website easier for your customers to use.
1
Audit
A clear look at what’s working and what’s getting in the way.
I start by doing a simple, structured review of your website. I check your pages against proven usability best practices, things like clarity, navigation, layout, and how easy it is for customers to take action.
This step gives us an objective starting point and shows where friction is costing you clicks, leads, or sales.
2
Analysis
Next, I dig deeper into the areas that matter most. I identify the issues that have the biggest impact on your customers, things that confuse, slow people down, or block conversions.
This phase explains why the problems are happening and highlights the opportunities that will make the biggest difference.
3
Action Plan
When everything comes together, you get a focused set of next steps. I outline your top issues, show real examples of better approaches (inside and outside your industry), and give you practical recommendations you can act on immediately.
You’ll walk away knowing exactly what to improve and how to improve it.