Services

Fix the Friction That’s Costing You Customers

I help small business websites work the way real customers actually use them.

I’ve spent years helping businesses, from local shops to global brands, understand how customers actually use their websites. Small business owners don’t need buzzwords or 50-page reports. They need clear fixes that make their site easier to navigate, easier to trust, and more likely to convert.

That’s exactly what I deliver: simple, actionable improvements that help people stay, click, and buy.

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Quick Fix Call — $49

A fast, no-pressure way to get expert help on one specific website problem.

You bring one question (ex: “Why aren’t people clicking this button?”, “Is this layout confusing?”, “Which version should I use?”).

I’ll walk you through the fix and give you a clear next step you can apply immediately.

What you get:

A 15-minute Zoom call
One targeted, practical solution
Clear next steps you can implement today

Perfect for: Business owners who don’t want a full audit yet, just a quick, expert answer.

Click Here to Schedule Call

Site Assessment — $149

A low-cost entry point to see if my services are the right fit for your goals. This isn’t an automated scan, it’s a human expert review based on real-world experience running and analyzing small business websites.

I’ll review your website and provide a short written summary of:

Where friction points are likely hurting conversions or engagement
Which audit level best fits your current situation
A few practical next steps you can handle immediately

Turnaround: 3 business days.

Perfect for: business owners who want a professional opinion before committing to a full audit.

Essential Audit — $499

A focused, heuristic website audit using industry standards (Baymard + NN/g + PIR).

You get a scored heuristic checklist for content, navigation, and clarity, plus the Top 5 fixes prioritized by impact.

Deliverables include:

Scored heuristic checklist
Short written PIR summary
Your Top 5 fixes
30-minute debrief call (included)

Turnaround: 7 business days.

Perfect for: small businesses or solo founders who want clarity and direction without a full research engagement.

Growth Audit — $1,499

A deeper usability and UX audit that goes beyond issues, it maps out your path forward. This is the level most businesses use before investing in redesigns, marketing pushes, or executive presentations.

You’ll receive all the findings from the Essential Audit, plus:

Full implementation roadmap with priorities
2–3 competitor comparisons
PIR-framed recommendations
Optional 60-minute strategy session

Turnaround: 10–14 business days.

Perfect for: Businesses preparing to scale or prepare for redesigns, marketing campaigns, or investor presentations.

Book Your Audit

Ready to see what’s really holding your site back? Every project starts with a clear plan and fixed pricing, no hidden costs or mystery quotes. Just choose the service level that fits your goals and I’ll confirm your start date and timeline.

Why Pick Me

Why Work With Me

You’re not getting cookie-cutter advice. You’re getting a usability analyst who’s improved customer experiences for retail and consumer brands like Ace Hardware, Subaru, CVS, Torrid, Discount Contacts, and Micron Technologies, the same kinds of businesses your customers already trust.

I’ve also supported UX projects for national organizations and agencies including NIH, the IRS, the Department of Justice, the Office of AIDS Research, the U.S. Courts, and the Smithsonian.

Before all of that, I ran small businesses for a decade. I understand the pressure of needing practical fixes, not long reports. Everything I deliver is grounded in what helps real customers move through your site with clarity and confidence.

About Me

How My Process Works

Tell me what you need.

Pick the Quick Fix, Assessment, Essential Audit, or Growth Audit based on your goals.

I review your site the way real customers do.

Using the same methods I’ve applied for Ace Hardware, CVS, Subaru, and other retail leaders.

I show you the friction and clarity issues holding customers back.

You get prioritized fixes using my PIR method, no jargon, no fluff.

We walk through the results together.

A short call ensures you fully understand what to fix and why it matters.

You implement at your own pace.

No retainer. No pressure. Just a clear roadmap to better performance.

Ready to make your website clearer, easier and more trustworthy?

Book Your Audit