My Story
I started in marketing and consumer behavior before moving into User Experience Research after studying web development in Ann Arbor. Through Ann Arbor SPARK, I completed a dual internship with two tech startups that pushed me deeper into user behavior, design principles and practical problem-solving. Since then, I’ve worked with organizations across retail, government, SaaS and nonprofit, including: Ace Hardware, CVS, Torrid, Subaru, Discount Contacts, NIH, DOJ, IRS, AT&T and more.
At Verint-ForeSee, I led more moderated user tests than anyone on my team and often jumped into high-constraint projects where research needed to be fast, clear, and actionable. My specialty is translating complex findings into simple, practical steps teams can implement immediately.
Outside of work, I’m a Brazilian Jiu-Jitsu Black Belt at Mamba Brazilian Jiu-Jitsu, jazz drummer and master bicycle mechanic who teaches maintenance courses to law enforcement through Luka Tactical.
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​​"He fights for the users!"
It’s a line from Tron, but also the clearest way to describe what I do; advocate, simplify and design for people.
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Contact me
If you’re working on a digital experience that needs clarity and direction, I’d love to connect.